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Re-making a distribution channel
Euro Office develops and manufactures ergonomically correct computer accessories. The company was established 2005 in Napa Valley in northern California. Although the company itself is American it is owned and managed by Swedes.
The company is in a period of high growth and today we have increasing sales on five continents. The company’s products are developed in California and England, but manufactured in China.
The distribution channel for ergonomic computer products in Scandinavia has been looking pretty much the same the last two decades. Door-to-door sales or sales via highly specialized sources are still dominating although the computer industry has been changing dramatically. The market is also still categorized by extremely high margins and relatively low volumes.
What are the success factors for breaking up the traditional supply- and distribution channel and taking steps away from being a “specialized product category” towards the computer business? Which would be the key players and steps in order to reach volumes on the Scandinavian market?
The details of the goals for this project will be decided in collaboration with the student(s) and is up for discussion. Scope is highly flexible depending on the number of students and their previous experiences in this field.
Informationen om uppsatsförslag är hämtad från Nationella Exjobb-poolen.