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Förslaget inkom 2010-02-05

Marketing research ergonomic computer accessories

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The company

Euro Office develops and manufactures ergonomically correct computer accessories. The company was established 2005 in Napa Valley in northern California. Although the company itself is American it is owned and managed by Swedes.

The company is in a period of high growth and today we have increasing sales on five continents. The company’s products are developed in California and England, but manufactured in China.

Background

Today there are huge differences between different markets when it comes to ergonomic awareness. In some countries, like the Scandinavian, the use of ergonomic products is taken for granted and there is legislation and guidelines for what products should be used. However, this is not true for most countries; in several European countries and in most US states the knowledge about ergonomics is minimal.

Mission

What is the actual situation at different markets around the world? What legislation governs the use of ergonomic products in the European Union? What is the situation on specifics markets around Europe, Asia or in specific states in the US?

The details of the goals for this project will be decided in collaboration with the student(s) and is up for discussion. Scope is highly flexible depending on the number of students and their previous experiences in this field.

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Informationen om uppsatsförslag är hämtad från Nationella Exjobb-poolen.