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Förslaget inkom 2007-03-05

Betsson is seeking top students to investigate the Chinese market for Online Gambling

Betsson is one of the major online gaming destinations in the Nordic countries, as well as in Turkey and Poland. Prioritized geographical markets are those which have a high level of internet use, a developed gaming culture, favorable legal conditions and secure payment systems. The Chinese online gambling market has not fully taken off yet, as the internet penetration is still relatively low. However in a couple of years, we see a large market emerging which fulfills most of our credentials for a prioritized market. Thus Betsson wish to engage two top students to write their thesis on the subject of “European online gambling companies prepare for the Chinese market”.

The objective of the thesis is to develop an understanding of the Chinese market for online gambling. The study shall reveal the major barriers of entrance into the market, which should include marketing, legal and technical barriers. The final report should form the basis for Betsson’s top management’s decision on how/when to enter the Chinese market. Our goal with the thesis is, for us as well as the students, to develop an understanding of the Chinese online gambling market.

Preferably we seek two top performing exchange students from China. However, other nationalities, including Swedish, will also be considered. The applicants should have an interest in the Online Gambling industry as well as knowledge of Chinese culture and business mindset. We wish to start of the thesis as soon as possible.

About Betsson
Betsson is a leading gaming company which offers players an attractive gaming experience, high odds, and secure solutions. The operation is primary focused at online gaming through Betsson.com and CasinoEuro.com. The company’s product portfolio currently consists of Poker, Casino, Sportsbook, Exchange and Scratch. Betsson operate under a bookmakers permit, registered by the Magistrates court in London and are governed by the British authorities.

Betsson is a listed Swedish gaming company with approximately 3,800 shareholders. The company's B-shares are listed on The Nordic Exchange Small Caps (BETS). Betsson employs about 120 persons.


Informationen om uppsatsförslag är hämtad från Nationella Exjobb-poolen.