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Betsson is seeking top students to investigate the Chinese market for Online Gambling
The objective of the thesis is to develop an understanding of the Chinese market for online gambling. The study shall reveal the major barriers of entrance into the market, which should include marketing, legal and technical barriers. The final report should form the basis for Betsson’s top management’s decision on how/when to enter the Chinese market. Our goal with the thesis is, for us as well as the students, to develop an understanding of the Chinese online gambling market.
Preferably we seek two top performing exchange students from China. However, other nationalities, including Swedish, will also be considered. The applicants should have an interest in the Online Gambling industry as well as knowledge of Chinese culture and business mindset. We wish to start of the thesis as soon as possible.
Betsson is a leading gaming company which offers players an attractive gaming experience, high odds, and secure solutions. The operation is primary focused at online gaming through Betsson.com and CasinoEuro.com. The company’s product portfolio currently consists of Poker, Casino, Sportsbook, Exchange and Scratch. Betsson operate under a bookmakers permit, registered by the Magistrates court in London and are governed by the British authorities.
Betsson is a listed Swedish gaming company with approximately 3,800 shareholders. The company's B-shares are listed on The Nordic Exchange Small Caps (BETS). Betsson employs about 120 persons.
Informationen om uppsatsförslag är hämtad från Nationella Exjobb-poolen.