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Commercialization and Exploitation of European Health Portal for Sleep Disorders
The Biomedical Engineering Department (MTA) together with the department of Innovation and Medical Informatics (IMI) at Karolinska University Hospital are becoming a major driving force in applying unique and innovative technological solutions in the daily routines of Karolinska. The projects driven by both departments are both national and international in nature with partners from many European countries.
One of the long-term goals of two departments is to create a testbed environment where new emerging technologies can be developed, evaluated and commercialized in European and international markets.
To be able to reach this long-term goal, the departments are seeking to develop partnership programs together with both the academia and the industry. Involving students, researchers and IT-industry professionals creates a win-win situation, where it is possible for the academia to get access to a research field within the area of applied Telemedicine/e-Health, the IT- and biomedical professionals to develop new products and services, and the hospital to get access to high value-added competence and creating new opportunities for emerging and innovative solutions benefiting both the patients and the hospital.
Thesis work is oriented to 1 or 2 master level students within the field of economics, marketing, business administration.
Karolinska together with European partners from Germany, Spain, and Portugal have created new multilingual, regional and multinational service (health portal) in the field of Sleep disorders by using advanced e-learning and e-publishing technologies. At this stage, a value chain for the product “ENN-ICS” consists of technology providers, content providers, and end-users (healthcare professionals working in the field of Sleep Disorders). Currently a prototype solution is ready to be evaluated and quality assured in Sweden, Germany and Portugal. After successful completion of the evaluation, the partners anticipate to deploy and commercialize the product in European and later on to International markets.
It should be pointed out that the thesis work will study a market that is in the making. Therefore a case study approach using interviews and drawing on experiences from similar markets should probably be used.
The main activities in the thesis work will be:
1) Performing detailed customer and end-user research study (evaluation) to determine their needs, preferences, financial incentives, and value for money compromise.
2) To interview major stakeholders in County Councils, Kommuns, and Primary Healthcare Centers regarding ENN-ICS service offerings, and value for money proposition
3) Based on gained information, to develop sound marketing and deployment strategy with cost leadership and differentiation strategies, distribution circuits and promotion channels for ENN-ICS product in Sweden and possibly in Scandinavian region.
The outcome of the thesis will provide the roadmap towards the commercialization and deployment of the ENNICS product and to run the business once the market validation is completed successfully.
The thesis report will give Karolinska the opportunity to establish a strategy for exploiting the ENN-ICS services at European level. Thesis students will learn practical skills on leveraging ready prototypes and products in advanced ICT technologies to market.
The ideal candidates for thesis work should have excellent Swedish and English spoken and written, have short learning curve when faced with new challenges, enjoy working as a team player, but can also complete the task with minimum supervision, possess excellent communication and interpersonal skills. Following skills are required for this project:
· Good understanding of the value chain of technology companies including sales, marketing, product development and supply.
· They should be familiar with marketing strategies of innovative techn
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