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Förslaget inkom 2004-02-10

Market Study - Business Process Analysis and Strategic Positioning of a Business Support System in the Mobile Telecom Wholesale Industry

Master Thesis Description
In the business-to-business relationship between fixed wholesale telecom carriers, buying and selling of voice traffic takes place. Telecom carriers target segments of the market, as wholesalers, retailers or service providers. Ascade delivers an advanced telecom decision support system for telecom carriers in the wholesale business.
The mobile operators entrance on to the telecom wholesale market space has reshaped the industry as a new market segment has emerged. There is a significant difference in business processes between mobile operators and fixed wholesale carriers. The solution provided by Ascade is modularised and can be packaged based on the unique requirements of the customer. By analysing and recognising similarities in operators¿ business processes and decision support requirements, Ascade aims to create business specific packages of its software solution.
Up to today, Ascade has targeted the European and Asian market for fixed wholesale carriers and has previously sponsored Master Thesis¿ covering analysis of the business processes of incumbents and new entrants to the European and Asian wholesale market as well as a positioning strategy for Ascade on the European market. Recently focus for Ascade is being increased to include mobile operators in the same business segment. The Master Thesis will therefore focus on analysing the business processes and support systems used by mobile operators in the European and possibly also Asian wholesale market and on developing a positioning strategy for this market segment.

Expected Deliverables
The report should include a market overview analysis of the mobile operator market as well as an analysis of future business opportunities for Ascade. Based on the business processes and decision support requirements of the mobile operators, a positioning strategy for Ascade¿s software solution on the European market should be developed. The positioning strategy should include a detailed analysis of similarities and differences in telecom operator wholesale operations vs. the mobile operators. Finally, a market entry strategy for Ascade on the mobile operator wholesale market should be included.

Due to the complexity of the telecom operator business, the thesis is suitable for two persons. The candidates should have a very good academic track record and theoretical background in analysis methodology. They should also have a strong interest in telecom technology as well as industrial organisation and management. Applicants are believed to have an academic background in industrial engineering, business studies or the equivalent.
Female applicants are encouraged. The analytical work will require close contact with carrier relation management predominantly in Europe. Thus, strong interpersonal skills and fluency in English is a requirement. Fluency in a third language and an interest in software development are also beneficial.

About Ascade
Ascade is an independent Swedish software company, founded in 1997, totally dedicated to developing solutions for the carrier wholesale industry. Ascade's Carrier Cockpit¿ solution enables carriers worldwide to cut costs and lift productivity by optimising and automating the management and operations of buying, routing, pricing and selling of international voice minutes.
During the last year the company has grown substantially and today Ascade has 55 co-workers. Ascade has sponsored a number of Master Theses in the past and considers thesis work to have two main objectives; to conduct highly relevant investigations and projects and to create a basis for recruitment.


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